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Email Marketing

Email marketing is a highly effective tool for building your brand, revenue, and more. You will no doubt be aware of the value of email marketing as a promotional tool for reaching existing or new clients. If you understand the value but need help arriving at the message and/or creating an eye-catching design, then MarketingGenius® will be able to help.

Reaching existing clients
The likelihood of successfully converting an existing customer or opportunity (a warm lead) is significantly greater than that of a cold lead. The cost of acquisition of customers and opportunities is high, whereas promoting your business to warm leads is a low cost approach to increasing sales. Marketing to warm customers usually has a great return on investment.

Email marketing to new opportunities
The key to sending emails to new opportunities is the identification of the recipient list, so we use experienced list brokers on your behalf to target the right businesses or people. Whether you are sending product offers to carefully selected consumers or offering your services to other businesses, we are able to get the message and format right to make the campaign a success.

Analysing the results
The key to a successful marketing campaign is being able to review and analyse the metrics to inform the next communication. This information is what we use when progressing the campaign, each time in search of improved return on investment.

Wherever you are with your email marketing campaign, we will be able to provide advice, guidance and management to ensure you reach your customers.

Looking for a professional email marketing service, or need more information on how we can help with your email marketing requirements? Then please click on the “FREE Quote” button at the top of this page and start your project by getting an initial free cost estimation and advice tailored to suit your business needs.



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